Updated following feedback from Joel-Henry GROSSARD in the comments below.
It’s Not Luck is a sequel to Eli’s first book The Goal, and follows the same basic strategy, following the career of the protagonist, Rogo, teaching us along the way the thinking and business principals that Eli sees as key.
I really enjoyed the book. Teaching through parables and stories is a great technique, and well followed in this book.
The big idea being communicated was a process for thinking carefully and deeply about problems. In looking through this, we see it being applied primarily in a business context, and additionally in the personal life of Rogo. The different scenarios presented help us to see how general an approach it is, and that it is something that we can apply to al areas of our lives. In looking at the business applications we also see some of the principles of how Eli would run a company. In particular I found the following summary of a good businesses goal and the necessary conditions required to meet very helpful:
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Make Money now as well as in the future,
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Provide a secure and satisfying environment for employees now as well as in the future, and
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Provide satisfaction to the market now as well as in the future.
The goal of making money for a business and the necessary conditions are required to have a business that thrives both now and is sustainable. The conditions are required to ensure that the company is profitable, that employees are happy, and that customers are being served. All of which are required to ensure that the company works well now and it is being done in a sustainable way.
While I found this succinct description of goals for a company helpful, the key of the book is the thinking process presented within. I highly recommend you go and read It’s Not Luck, you’ll learn and have fun while doing so.
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Robert,
Alex Rogo (not Rogu) is the main character of Eli Godratt’s bestseller The Goal.
In Its’Not Luck, Eli introduces the Thinking Processes.
I don’t think, but it is questionnable, that you can have three goals for a company.
Eli says that to achieve company’s goal (make MORE money now and in the future, which satisfies obviously company’s owners), you need to fulfill some necessary conditions required by company’s stakeholders : satisfying your employees, your customers, (you can add suppliers, State).
Eli’s goal, by introducing the Thinking Processes, was to enable everybody to think and communicate clearly. He wrote somewhere that Thinking Processes was the “heart” of the Theory of Constarints.
Thanks for having stressed again the importance of those two books.
Regards.
Thanks for your feedback Joel-Henry. I’ll do an update to the article to properly include your good feedback and corrections.