Conversion Optimisation is an interesting book for me to review. I found it a good read, helping me to think about and understand some of the the ideas and concepts around helping people to give you money for a product or service on your website.
I read Conversion Optimisation after having been influenced by Seth Godin. I understand Seth to say, “build really good stuff and do an excellent job, and build a community around this”. So when I was reading “Conversion Optimisation” I was consistently thinking that I had a great product, and that Conversion Optimisation is helping me to ensure that the right people get to use it.
With this type of thinking in mind, I found it a very interesting read. The thinking about communication was very helpful, and some of the decisions and analysis of data in the book also helped give some good ideas of how to analyse data when doing conversion optimisation. I’m not sure how the book would hit a marketing type, but for someone like me, it was a good read.
[this book was reviewed as a part of the O'Reilly Blogger Review Program]